1、1 We analyze only Title I of the bill, as Title II would merely direct the FTC to conduct a study andto submit reports to Congress and to the public.Congressional Research Service The Library of CongressCRS Report for CongressReceived through the CRS WebOrder Code RS20977July 27, 2001Media Marketing
2、 Accountability Act: FirstAmendment Analysisname redactedLegislative AttorneyAmerican Law DivisionSummaryThe Media Marketing Accountability Act of 2001, S. 792 and H.R. 2246, 107thCongress, would “prohibit the targeted marketing to minors of adult-rated media.” Thisreport considers whether it would
3、violate the First Amendments guarantee of freedomof speech.1Section 101(a) of the bill would make “targeted advertising or other marketing tominors of an adult-rated motion picture, music recording, or electronic game” a violationof section 5 of the Federal Trade Commission Act, 15 U.S.C. 45. Sectio
4、n 101(b) wouldin effect define “targeted advertising or other marketing to minors” as advertising or othermarketing that “is intentionally directed to minors; or . . . is presented to an audience ofwhich a substantial proportion is minors; or . . . the Commission determines . . . isotherwise directe
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